Spec Lab

Utilizing marketing to guide intentional and authentic story-telling social content representative of Southern California Sports teams. Speculative content calendars and short-form video edits designed to demonstrate end-to-end digital media strategy.

*All media & trademarks belong to original rights holders. Created strictly for portfolio showcase.

San Diego Wave

Where marketing & Social Media Meet

Building upon San Diego Wave FC’s Noche Latina by proposing new experiential event additions, social moodboards, and promotional social deliverables that elevate direct community involvement.